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Yep, we’re talking about it. Instagram’s new IGTV! It released June 22, 2018 and I am gonna give you the inside skinny on everything IGTV! Keep reading to learn ALL about it!
What the heck is IGTV?
It’s like YouTube for Instagram. More than instastories, IGTV is a new app for watching long form vertical video. There is a standalone app AND you can watch it within Instagram. So you will have both options available to you!
Here’s what makes it different:
- It’s built for how you use your phone
- Videos are available in vertical and full screen
- Videos are available long form and no longer limited to 1 minute long
- Videos can be up to an hour long
- IGTV has channels
How it Works?
As soon as you open the app, IGTV starts working. You won’t have to search. People you follow will show their videos automatically. According to Instagram, you can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching, ” as well as being able to like, comment and send videos to friends in Direct.
By the way, like TV, IGTV has channels!
Yes, channels! The creators are the channels. To access them, all you need to do is follow a creator and you will instantly have access to their video content through IGTV.
Here’s an example:
And, that’s really all there is to it! You can learn more about the features and happenings of IGTV from Instagram, right here.
Bottom line? It’s a brand new cool feature for Instagram lovers and will persuade non-Instagrammers to fall in love with the platform. Watch out YouTube!
What do you think of Instagram’s new IGTV?